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Inside the nudge unit : how small changes can make a big difference

Author: David Halpern; Owain Service; Behavioural Insights Team (Great Britain),
Publisher: London : WH Allen, 2016. ©2015
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better  Read more...
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Document Type: Book
All Authors / Contributors: David Halpern; Owain Service; Behavioural Insights Team (Great Britain),
ISBN: 0753556553 9780753556559
OCLC Number: 920447288
Description: xiv, 383 pages : illustrations ; 20 cm
Contents: A short history of nudging --
Changing the world a nudge at a time --
Behavioural insights as a policy tool --
Where next?
Responsibility: David Halpern, with Owain Service and the Behavioural Insights Team ; foreword by Richard Thaler.

Abstract:

Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes  Read more...

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"There is no better guide to governance in the twenty-first century" * Cass C Sunstein, co-author of Nudge * "Offers a penetrating insight into the potential of behavioural mechanics, revealing what Read more...

 
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