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Intellectual property branding in the developing world : a new approach to non-technological innovations

Author: Tshimanga Kongolo
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019.
Series: Routledge research in intellectual property
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kongolo, Tshimanga.
Intellectual property branding in the developing world.
Abingdon, Oxon ; New York, NY : Routledge, 2019
(DLC) 2019003448
(OCoLC)1083355487
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tshimanga Kongolo
ISBN: 9780429286704 0429286708 9781000001891 100000189X 9781000008739 1000008738 9781000015256 1000015254
OCLC Number: 1101422857
Description: 1 online resource
Contents: Conceptual framework --
Intellectual property trends in the developing world from 2011 to 2016 based on income status --
Non-technological innovations and intellectual property in the developing world --
Branding of local products in diverse industries in the developing world --
Branding innovations in the developing world --
General conclusion.
Series Title: Routledge research in intellectual property
Responsibility: by Tshimanga Kongolo.

Abstract:

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

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