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Intellectual property : valuation, exploitation, and infringement damages : 2019 Cumulative Supplement

Author: Russell L Parr
Publisher: Hoboken, New Jersey : Wiley, [2019]
Edition/Format:   eBook : Document : English : 5th editionView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Parr, Russell L.
Intellectual property.
Hoboken, New Jersey : Wiley, [2019]
(OCoLC)1047792769
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Russell L Parr
ISBN: 9781119538233 1119538238 9781119538240 1119538246
OCLC Number: 1091028938
Description: 1 online resource
Contents: Cover; Title Page; Copyright; About the Author; Contents; Preface; Chapter 2A Scandalous Trademarks; Latham Act Disparagement Clause is Struck Down; Some Immoral and Scandalous Trademarks Still Fight for Registration; Outstanding Constitutional Scrutiny and Statutory Interpretation Questions; Chapter 3A Assembled Work Forces Are Valuable but Maybe Not the Chief Executive Officer; Key Personnel Can Bite You in Your Share Price; Poor Language by Papa John's CEO Cost Investors 43% in Stock Value.; Les Moonves and Sexual Harassment Charges Cost Investors 2 Billion. Steve Wynn and Sexual Harassment Charges Cost Investors 4 Billion. Harvey Weinstein and Total Loss.; Chapter 16A Royalty Rates for Licensing, Data Sources; Chapter 27A Exmark Establishes New royalty Damages Model; EMV and Reasonable Royalty Damages; Exmark Manufacturing Company v. Briggs & Stratton Power; Exmark v. Briggs & Stratton Background; Damages; Entire Market Value Accepted as the Royalty Base.; Rejection of Damages Expert's Opinion.; Prior Art as Damages Evidence.; Appendix C1 Food & Beverage Industry Royalty Rates and Support from the 25% Rule; Mario Andretti-5% on Sales Bottle Design-"Trinity"-8% of SalesBig League Chew-2.5% to 5% of Sales; Britney Spears-9% of Sales; Berghoff Beer Trademark-1.2 million; Beverages-0.25 (Cdn.) per case; ChampionLyte-3% to 6% on Sales; Cheese-5% on Sales; Cool Luc-4% of Sales; Comic Book Milk-2.5% to 11% of Sales; Cricket World Cup Sponsorship-3.69 million; Dethrone Energy Drink-5% to 12% of Gross Profits; Dairy Brand-2% of Sales; Dairy Products-2% on Net Sales; Dannon/Yocream Co-Brand-4% on Sales; Dave Mirra-7% on Sales; Del Sunshine-5% of Net Sales; Disney Characters Water-4% of Net Sales Eggs-0.01 per Pound to 0.05 per DozenF. I.T.T. Energy Beverage --
0.05 per bottle; Food Flavor-30 Million Development Cost plus 1% to 4% of Sales; Food Flavor-20 Million Development Cost plus 1% to 4% of Sales; French Fries/Vending-5% of Sales; Hawaiian Tropic-4% of Sales; Healthy Food-Cash, Stock, and 10% of Sales; Ice Draft-5 million; Krispy Kreme-2% on Sales; Marvel's Avengers Assemble Characters-5% of Sales; Marvel's Heroes Flavored Milk-2% to 4% of Sales; Marvel's Heroes Flavored Milk in the Middle East-11% of Sales; Meatballs-1% to 6% of Net Sales Mexico Water and Fruit Drinks-2% of SalesMr. Peanut Snacks --
0.02 per Gallon; New Leaf Brands Beverage --
4% of Net Sales; Packaging/Beverage Container --
Stock plus 2% of Gross Profits; Packaging-335,000 plus 2% on Sales; Packaging-20% of Sales; Pocket Shot Energy Drink-1.5% to 7% on Sales; S & W and Il Classico Trademarks-2% on Sales; Slim Jim and Penrose Trademarks --
11 million; Slim Slammer Milk-0.25% of Sales; Sunkist, Vlasic, French's, and Tabasco Trademarks-3% to 5% of Sales; Sweet 'N Low-7% on Sales; Tobacco-2% of Sales; Tea Manufacturer-2% of Sales; "Thirst Aid" Slogan-10.3 million
Responsibility: Russell L. Parr.

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Content-negotiable representations<\/p>\n