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Intention economy - when customers take charge.

Author: Doc Searls
Publisher: Harvard Business School Publis, 2012
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of  Read more...

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Details

Document Type: Book
All Authors / Contributors: Doc Searls
ISBN: 9781422158524 1422158527
OCLC Number: 1023341847
Awards: Commended for Axiom Business Book Awards (Advertising/Marketing) 2013
Description: 320 sidor ; 16.1 cm

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Named a Best Business Book for 2012 in strategy+business magazine "a must-read book..." -- TechCrunch "Doc Searls has written a very thoughtful book on the intention economy and the promises it holds Read more...

 
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