skip to content
The intention economy : when customers take charge Preview this item
ClosePreview this item

The intention economy : when customers take charge

Author: Doc Searls
Publisher: Boston, Mass. : Harvard Business Review Press, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats

Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of  Read more...


(not yet rated) 0 with reviews - Be the first.

More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Document Type: Book
All Authors / Contributors: Doc Searls
ISBN: 9781422158524 1422158527
OCLC Number: 934102252
Awards: Commended for Axiom Business Book Awards (Advertising/Marketing) 2013
Description: xiv, 302 p. ; 25 cm
Responsibility: Doc Searls.


Editorial reviews

Publisher Synopsis

Named a Best Business Book for 2012 in strategy+business magazine "a must-read book..." -- TechCrunch "Doc Searls has written a very thoughtful book on the intention economy and the promises it holds Read more...

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data

Primary Entity

<> # The intention economy : when customers take charge
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "934102252" ;
   library:placeOfPublication <> ; # Boston, Mass.
   library:placeOfPublication <> ;
   schema:about <> ; # Clientela
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2012" ;
   schema:creator <> ; # Doc Searls
   schema:datePublished "2012" ;
   schema:exampleOfWork <> ;
   schema:inLanguage "en" ;
   schema:name "The intention economy : when customers take charge" ;
   schema:numberOfPages "302" ;
   schema:productID "934102252" ;
   schema:publication <> ;
   schema:publisher <> ; # Harvard Business Review Press
   schema:workExample <> ;
   wdrs:describedby <> ;

Related Entities

<> # Harvard Business Review Press
    a bgn:Agent ;
   schema:name "Harvard Business Review Press" ;

    a schema:ProductModel ;
   schema:isbn "1422158527" ;
   schema:isbn "9781422158524" ;

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.