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The intention economy : when customers take charge

Author: Doc Searls
Publisher: Boston, Mass. : Harvard Business Review Press, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
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Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of  Read more...

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Document Type: Book
All Authors / Contributors: Doc Searls
ISBN: 9781422158524 1422158527
OCLC Number: 934102252
Awards: Commended for Axiom Business Book Awards (Advertising/Marketing) 2013
Description: xiv, 302 p. ; 25 cm
Responsibility: Doc Searls.

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Named a Best Business Book for 2012 in strategy+business magazine "a must-read book..." -- TechCrunch "Doc Searls has written a very thoughtful book on the intention economy and the promises it holds Read more...

 
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