skip to content
Intentional marketing : a practical guide for librarians Preview this item
ClosePreview this item
Checking...

Intentional marketing : a practical guide for librarians

Author: Carol Ottolenghi
Publisher: Lanham : Rowman & Littlefield, [2018]
Series: Practical guides for librarians, no. 51.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--
Rating:

based on 9 rating(s) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Ottolenghi, Carol, 1959-
Intentional marketing.
Lanham : Rowman & Littlefield, [2018]
(DLC) 2018036374
Document Type: Book
All Authors / Contributors: Carol Ottolenghi
ISBN: 9781538108482 1538108488
OCLC Number: 1023598087
Description: xviii, 169 pages : illustrations ; 28 cm.
Contents: Intentional marketing & your library --
Cultivating your library's #1 stakeholder group and marketing force --
Adopt and adapt: marketing ideas come from everywhere --
Artifacts are not just for archeologists --
Branding, social media & communications best practices --
Content is king! (and not just in social media) --
Digitizing with intent --
Using displays and exhibits to strut your (library's) stuff --
Outreach is just getting into their space --
Programming to market --
Spreading the word intentionally: word-of-mouth-marketing.
Series Title: Practical guides for librarians, no. 51.
Responsibility: Carol Ottolenghi.

Abstract:

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment  Read more...

Reviews

Editorial reviews

Publisher Synopsis

The public forms an impression of a library based on interactions with library staff, knowledge of collections, awareness of programs, and use of the physical spaces and virtual services. Ottolenghi Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1023598087> # Intentional marketing : a practical guide for librarians
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "1023598087" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mdu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4770274525#Topic/language_arts_&_disciplines_library_&_information_science_administration_&_management> ; # LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Administration & Management
    schema:about <http://experiment.worldcat.org/entity/work/data/4770274525#Topic/libraries_marketing> ; # Libraries--Marketing
    schema:about <http://id.loc.gov/authorities/classification/Z716> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4770274525#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/4770274525#Topic/bibliothek> ; # Bibliothek
    schema:about <http://dewey.info/class/021.7/e23/> ;
    schema:author <http://experiment.worldcat.org/entity/work/data/4770274525#Person/ottolenghi_carol_1959> ; # Carol Ottolenghi
    schema:bookFormat bgn:PrintBook ;
    schema:datePublished "2018" ;
    schema:description "Intentional marketing & your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media & communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing."@en ;
    schema:description ""User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"--"@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4770274525> ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4770274525#Series/practical_guides_for_librarians> ; # Practical guides for librarians ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/4770274525#CreativeWork/intentional_marketing> ;
    schema:name "Intentional marketing : a practical guide for librarians"@en ;
    schema:productID "1023598087" ;
    schema:workExample <http://worldcat.org/isbn/9781538108482> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB8K9968> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1023598087> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4770274525#Person/ottolenghi_carol_1959> # Carol Ottolenghi
    a schema:Person ;
    schema:birthDate "1959" ;
    schema:familyName "Ottolenghi" ;
    schema:givenName "Carol" ;
    schema:name "Carol Ottolenghi" ;
    .

<http://experiment.worldcat.org/entity/work/data/4770274525#Series/practical_guides_for_librarians> # Practical guides for librarians ;
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1023598087> ; # Intentional marketing : a practical guide for librarians
    schema:name "Practical guides for librarians ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/4770274525#Topic/language_arts_&_disciplines_library_&_information_science_administration_&_management> # LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Administration & Management
    a schema:Intangible ;
    schema:name "LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Administration & Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4770274525#Topic/libraries_marketing> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://worldcat.org/entity/work/data/4770274525#CreativeWork/intentional_marketing>
    a schema:CreativeWork ;
    rdfs:label "Intentional marketing." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1023598087> ; # Intentional marketing : a practical guide for librarians
    .

<http://worldcat.org/isbn/9781538108482>
    a schema:ProductModel ;
    schema:isbn "1538108488" ;
    schema:isbn "9781538108482" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.