Interactive television production (Book, 2003) []
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Interactive television production

Interactive television production

Author: Mark Gawlinski
Publisher: Oxford Focal Press 2003
Edition/Format:   Print book : EnglishView all editions and formats

Intended for broadcasting and media professionals as well as media students, this book provides a practical guide to the processes and issues involved in taking an interactive television idea through  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mark Gawlinski
ISBN: 0240516796 9780240516790
OCLC Number: 248448014
Description: x, 273 Seiten Illustrationen 25 cm
Contents: What Is Interactive Television?: Introduction; The different types of interactive television; Why bother with interactive television?; A concise history of interactive television; In-depth: Winky Dinky and You; Actions; The Technology: Interactive television technologies; The viewer; The television set; The transmission network or platform; In-depth: MPEG-2; In-depth: DVB and ATSC; Interactive television set-top boxes; Synchronisation of video and interactive content; Attempts at standardisation; Case studies; Actions; Making Money: The commercial attractions of television; Characteristics of commercially successful interactive television services; Revenue sources; Case studies; Actions; Production: Overview of television, software and web site production; The production process step by step; In-depth: An example interactive television budget; In-depth: The interactive television production team; Production tools; Case Studies; Actions; Usability and Design: Fundamentals of usability and design; The television experience; Design checklist; Case studies; Actions; The Future: Must-have interactive television; A social future; Power to the people; Actions; Interactive Television Glossary: Sources
Responsibility: Mark Gawlinski


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"....written in simple, easy-to-understand English and offers a great deal of value to anyone working in this industry, whether a novice or experienced commercial or technical manager. Its an ideal Read more...

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