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The internationalization process : European firms in global competition

Author: Jan-Evert Nilsson
Publisher: London : PCP, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jan-Evert Nilsson
ISBN: 1853963194 9781853963193
OCLC Number: 243842776
Description: VIII, 177 Seiten : Diagramme, Karten
Contents: Introduction - Jan-Evert Nilsson The Internationalization ProcessAlcatel - David Charles A European Champion for a Globalizing MarketGildemeister and Maho - Heike Bertram and Eike W Schamp Protecting the Home BaseSmithKline Beecham - Jeremy R Howells Global Push and RepositioningArthur Andersen - Frank Moulaert From National Accountancy to International Management Consultancy FirmThomson Consumer Electronics - Julien Savary From National Champion to Global ContenderTootal - Jamie Peck and Peter Dicken Internationalization, Corporate Restructuring and 'Hollowing Out'MoDo, SCA and STORA - Jan-Evert Nilsson From National Pulp Producers to European Forestry CompaniesBritish Steel - Ray Hudson The Limits to InternationalizationConclusion - Jan-Evert Nilsson
Responsibility: ed. by Jan-Evert Nilsson ...

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