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The Internet and the Mass Media.

Author: Lucy Keung; Robert G Picard
Publisher: London : Sage Publications, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration' - Professor Heinz-Werner Nienstedt, President European Media Management Education Association. 'This excellent book will be of great use to researchers, teachers and  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lucy Keung; Robert G Picard
ISBN: 9781857023138 1857023137 9780857023131 0857023136 9781446245668 1446245667 9781446216316 1446216314
OCLC Number: 536412637
Description: 1 online resource (201 pages)
Contents: Cover Page --
Title Page --
Copyright Page --
Contents --
List of figures and tables --
List of contributors --
Preface --
1 Introduction --
2 Theoretical perspectives on the impact of the Internet on the mass media industries --
3 The impact of the Internet on media technology, platforms and innovation --
4 The impact of the Internet on media content --
5 The impact of the Internet on users --
6 The impact of the Internet on media policy, regulation and copyright law --
7 The impact of the Internet on media organisation strategies and structures. 8 The impact of the Internet on business models in the media industries --
a sector-by-sector analysis --
9 Conclusions --
Index.

Abstract:

This unique book investigates the impact of the Internet on the media industries and provides the first multi-disciplinary analysis of the changes it has brought to date and its likely future  Read more...

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'This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the Read more...

 
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