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Internet marketing & e-commerce

Author: Ward A Hanson; Kirthi Kalyanam
Publisher: Australia ; Mason, OH : Thomson/South-Western, ©2007.
Edition/Format:   Print book : English : Student edView all editions and formats
Summary:
"Internet Marketing & e-Commerce emphasizes the rigor of Internet marketing - not just the hype - combining state of the art research, practices of leading online marketing companies, and an in-depth look at the special advantages available online. Internet Marketing & e-Commerce shows how the Internet is creating value for customers and profits for companies, while also fitting into an organization's complete  Read more...
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Document Type: Book
All Authors / Contributors: Ward A Hanson; Kirthi Kalyanam
ISBN: 0324074778 9780324074772 0324422814 9780324422818
OCLC Number: 77645445
Description: xiii, 642 pages : color illustrations ; 25 cm
Contents: Foundations --
Introduction --
A digital world --
Networks --
Individuals online --
Essential skills --
Web business models --
Online branding --
Usability, credibility, and persuasion --
Traffic building --
Personalization --
Creating commitment --
Innovation and the net --
Pricing in an online world --
e-Commerce --
Internet retailing --
Consumer channels --
B2B e-commerce --
Online research --
Organizing for online marketing.
Other Titles: Internet marketing and e-commerce
Responsibility: Ward A. Hanson, Kirthi Kalyanam.

Abstract:

"Internet Marketing & e-Commerce emphasizes the rigor of Internet marketing - not just the hype - combining state of the art research, practices of leading online marketing companies, and an in-depth look at the special advantages available online. Internet Marketing & e-Commerce shows how the Internet is creating value for customers and profits for companies, while also fitting into an organization's complete marketing strategy. Building on the foundation of Hanson's widely acclaimed Principles of Internet Marketing, and reflecting the lessons and new opportunities of "Web 2.0," Internet Marketing & e-Commerce provides coverage of Internet marketing practices for organizations of all types: traditional large companies, small businesses, charities, and online start-ups."--BOOK JACKET.

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