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Internet marketing for dummies

Author: Frank Catalano; Bud E Smith
Publisher: Foster City, CA : IDG Books Worldwide, ©2001.
Series: --For dummies.
Edition/Format:  eBook : Document : English : 1st edView all editions and formats
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Genre/Form: Handbooks and manuals
Amateurs' manuals
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frank Catalano; Bud E Smith
OCLC Number: 1035655120
Description: 1 online resource (xx, 317 pages : illustrations)
Contents: Part I: Getting started with Internet marketing --
Getting net-savvy --
Market size matters --
Your Internet marketing plan --
Mastering your domain --
Part II: Marketing on the World Wide Web --
Planning a business web site --
Creating a basic web site --
Marketing on your web site --
Getting the most out of your web site --
Part III: Marketing with e-mail --
E-mail marketing 101 --
E-mail by the pallet --
Building community with e-mail lists --
Part IV: Even more Internet marketing --
Speaking up with discussion groups and chat --
Controlling the message with Internet advertising --
Spreading the word with Internet PR --
Part V: The part of tens --
Ten advantages of Internet marketing --
Ten disadvantages of Internet marketing --
Ten offline marketing resources --
The Internet marketing for dummies Internet directory.
Series Title: --For dummies.
Responsibility: by Frank Catalano and Bud Smith.
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