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Genre/Form: | Handbooks and manuals Amateurs' manuals |
---|---|
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Frank Catalano; Bud E Smith |
OCLC Number: | 1035655120 |
Description: | 1 online resource (xx, 317 pages : illustrations) |
Contents: | Part I: Getting started with Internet marketing -- Getting net-savvy -- Market size matters -- Your Internet marketing plan -- Mastering your domain -- Part II: Marketing on the World Wide Web -- Planning a business web site -- Creating a basic web site -- Marketing on your web site -- Getting the most out of your web site -- Part III: Marketing with e-mail -- E-mail marketing 101 -- E-mail by the pallet -- Building community with e-mail lists -- Part IV: Even more Internet marketing -- Speaking up with discussion groups and chat -- Controlling the message with Internet advertising -- Spreading the word with Internet PR -- Part V: The part of tens -- Ten advantages of Internet marketing -- Ten disadvantages of Internet marketing -- Ten offline marketing resources -- The Internet marketing for dummies Internet directory. |
Series Title: | --For dummies. |
Responsibility: | by Frank Catalano and Bud Smith. |
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