Internet marketing for dummies (eBook, 2001) []
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Internet marketing for dummies

Internet marketing for dummies

Author: Frank Catalano; Bud E Smith
Publisher: Foster City, CA : IDG Books Worldwide, ©2001.
Series: --For dummies.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats

With over 300 million people online around the world, the Internet is the ideal medium for marketing. This title offers inside information effective marketing techniques.

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Genre/Form: Handbooks and manuals
Amateurs' manuals
Manuels d'amateurs
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Frank Catalano; Bud E Smith
OCLC Number: 1035655120
Description: 1 online resource (xx, 317 pages : illustrations)
Contents: Part I: Getting started with Internet marketing --
Getting net-savvy --
Market size matters --
Your Internet marketing plan --
Mastering your domain --
Part II: Marketing on the World Wide Web --
Planning a business web site --
Creating a basic web site --
Marketing on your web site --
Getting the most out of your web site --
Part III: Marketing with e-mail --
E-mail marketing 101 --
E-mail by the pallet --
Building community with e-mail lists --
Part IV: Even more Internet marketing --
Speaking up with discussion groups and chat --
Controlling the message with Internet advertising --
Spreading the word with Internet PR --
Part V: The part of tens --
Ten advantages of Internet marketing --
Ten disadvantages of Internet marketing --
Ten offline marketing resources --
The Internet marketing for dummies Internet directory.
Series Title: --For dummies.
Responsibility: by Frank Catalano and Bud Smith.
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