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Internet vigilantism and Ashley Madison : rebranding after a cyberattack

Author: Karen Robson; Leyland F Pitt
Publisher: London : SAGE Publications: SAGE Business Cases Originals, 2018.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Avid Life Media was the parent company of a number of dating websites, including Ashley Madison, a dating website for married people seeking affairs. In July 2015, the dating website suffered a massive cyberattack by a group of hackers that resulted in the user data and personal information of nearly 37 million users being publicized. In the aftermath of the attack, Avid Life Media and Ashley Madison have undergone  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Karen Robson; Leyland F Pitt
ISBN: 9781526438348 1526438348
OCLC Number: 1023531765
Description: 1 online resource.
Series Title: SAGE Knowledge., Cases.
Responsibility: Karen Robson, Leyland Pitt.

Abstract:

Avid Life Media was the parent company of a number of dating websites, including Ashley Madison, a dating website for married people seeking affairs. In July 2015, the dating website suffered a massive cyberattack by a group of hackers that resulted in the user data and personal information of nearly 37 million users being publicized. In the aftermath of the attack, Avid Life Media and Ashley Madison have undergone a number of changes in an effort to rebuild and rebrand. This case explores the Ashley Madison brand and the crisis that ensued after the cyberattack. The case encourages students to consider how to approach a complicated business situation involving ethics, customer privacy, cybersecurity, public relations, and rebranding.

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