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Intramarkenimagekonfusion : Eine empirische Untersuchung am Beispiel der Automobilindustrie

Author: Robert Kohtes
Publisher: Wiesbaden : Springer Gabler, 2018.
Series: Innovatives Markenmanagement
Edition/Format:   eBook : Document : GermanView all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert Kohtes
ISBN: 9783658199289 3658199288
OCLC Number: 1015845161
Description: Online-Ressource (XXIV, 267 Seiten 58 Illustrationen, online resource)
Series Title: Innovatives Markenmanagement
Responsibility: von Robert Kohtes.

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