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Introducción a la investigación de mercados

Author: Laura Fischer de la Vega; Jorge Ángel Espejo Callado
Publisher: Ciudad de México : McGraw-Hill Education, 2017.
Edition/Format:   Print book : Spanish : Cuarta ediciónView all editions and formats
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Document Type: Book
All Authors / Contributors: Laura Fischer de la Vega; Jorge Ángel Espejo Callado
ISBN: 9786071513946 6071513944
OCLC Number: 1018121007
Description: ix, 158 páginas ; 27 cm
Responsibility: Laura Estela Fischer de la Vega, Catedrática de la Facultad de Contaduría y Administración, UNAM, Jorge Espejo Callado, Profesor del Instituto Autónomo de México (ITAM), CETyS Universidad (Mexicali) y Universidad Modelo (Mérida).

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