Introduction to advertising and promotion : an integrated marketing communications perspective (Book, 1995) [WorldCat.org]
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Introduction to advertising and promotion : an integrated marketing communications perspective

Author: George Edward Belch; Michael A Belch
Publisher: Chicago : Irwin, [1995] © 1995
Series: The Irwin series in marketing.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Genre/Form: [Manuels d'enseignement]
Document Type: Book
All Authors / Contributors: George Edward Belch; Michael A Belch
ISBN: 0256136963 9780256136968 0256136971 9780256136975
OCLC Number: 1035979532
Notes: Includes index.
Description: 762 p. ; 29 cm
Series Title: The Irwin series in marketing.
Responsibility: George E. Belch, Michael A. Belch.

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