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Introduction to marketing

Author: Johan Strydom
Publisher: Cape Town, South Africa : Juta, 2004.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:

What is marketing? What is a marketing forecast? How do I conduct market research? Will the Internet help me to market my product?

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Document Type: Book
All Authors / Contributors: Johan Strydom
ISBN: 0702165115 9780702165115
OCLC Number: 56981522
Description: 330 pages : illustrations ; 26 cm
Contents: Ch. 1 The nature of marketing --
Ch. 2 The modern marketing environment of business --
Ch. 3 Consumer behaviour --
Ch. 4 Segmenting the consumer market --
Ch. 5 Market information and marketing research --
Ch. 6 Product decisions --
Ch. 7 Distribution decisions --
Ch. 8 Promotion decisions --
Ch. 9 Pricing decisions --
Ch. 10 Integrated marketing --
Ch. 11 The planning, implementation and control of the marketing strategy --
Ch. 12 Marketing and the Internet --
Ch. 13 Service marketing and client service.
Responsibility: Johan Strydom (editor).

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