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The inversion factor : how to thrive in the IoT economy

Author: Linda Bernardi; Sanjay E Sarma; Kenneth R Traub
Publisher: Cambridge, MA : MIT Press, [2017]
Series: MIT Press Ser.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Why companies need to move away from a ""product first"" orientation to pursuing innovation based on customer need.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bernardi, Linda.
Inversion factor.
Cambridge, MA : MIT Press, [2017]
(DLC) 2017019904
(OCoLC)985082986
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Linda Bernardi; Sanjay E Sarma; Kenneth R Traub
ISBN: 9780262344937 0262344939 9780262344944 0262344947
OCLC Number: 1006637915
Awards: Winner of Bronze winner in Business Theory from the 2018 Axiom Business Book Awards 2018
Description: 1 online resource (232 pages) : illustrations.
Contents: Introduction: things aren't what they used to be --
From products to needs to experiences --
Inversion --
An inversion vocabulary --
The internet of things : how things became connected --
The intelligence of things : how things became smart --
The immersion of things : how things are becoming experiences --
Inversion in practice : reinventing your market and your business --
Conversations with inversion players --
A culture of inversion.
Series Title: MIT Press Ser.
Responsibility: Linda Bernardi, Sanjay Sarma, and Kenneth Traub.

Abstract:

Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.  Read more...

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