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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/970595120 Title: Investigación de mercados : conceptos esenciales Author: Naresh K Malhotra; Leticia Esther Pineda Ayala Publisher: México D.F. : Pearson Educación de México, 2016. ISBN/ISSN: 9786073235600 6073235607 OCLC:970595120

  
  

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Investigación de mercados : conceptos esenciales

Author:	Naresh K Malhotra; Leticia Esther Pineda Ayala
Publisher:	México D.F. : Pearson Educación de México, 2016.
Series:	Always learning.
Edition/Format:	Print book : Spanish : Primera ediciónView all editions and formats
Summary:	El libro presenta las nociones de la investigación de mercados de una manera clara, concisa y fundamental. La obra está organizada en tres partes, de acuerdo con el marco de seis pasos para realizar una investigación de mercados: definición del problema, enfoque del problema, diseño de investigación, trabajo de campo, análisis de datos y preparación del informe final. El texto se enfoca en temas contemporáneos como los social media y las nuevas tecnologías, así como en cuestiones éticas y la investigación de mercados internacionales.  Read more...
Subjects	Marketing research -- Methodology. Market surveys. Investigación de mercado View all subjects
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