Investigación de mercados (Book, 2003) [WorldCat.org]
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Investigación de mercados
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Investigación de mercados

Author: Gilbert A Churchill JR
Publisher: México : Thomson, 2003.
Edition/Format:   Print book : Spanish : Cuarta ediciónView all editions and formats
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Document Type: Book
All Authors / Contributors: Gilbert A Churchill JR
ISBN: 9706861882 9789706861887
OCLC Number: 1105311284
Description: 830 páginas : ilustraciones ; 27 centímetros
Contents: Introducción a la investigación de mercados y definición del problema --
Diseño de la investigación --
Métodos de recopilación de datos --
Formulario de recopilación de datos. Muestreo de recopilación de datos --
Análisis de datos. Informes de investigación.
Responsibility: Gilbert A. Churchill.

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