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Document Type: | Book |
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All Authors / Contributors: |
Robert Koppel; McGraw-Hill Companies. |
ISBN: | 9780071753371 0071753370 9780071753432 0071753435 |
OCLC Number: | 934778010 |
Description: | XVI, 299 s. ; 23 cm |
Contents: | Introduction;Chapter 1. Trading Coaches, Gurus and Salesman;Chapter 2. The Brain at Risk;Chapter 3. The Market: It's a Jungle Out There;Chapter 4. Things Fall Apart;Chapter 5. The Intuitive Edge;Chapter 6. Biases;Chapter 7. Fallacies;Chapter 8. Illusions;Chapter 9. Paradoxes;Chpater 10. Meet Gordon Gekko;Chapter 11. Tales of the Fallen;Chapter 12. Leaping Out of the Planes;Chapter 13. Nudge: Choice Architecture For Your Brain;Chapter 14. Beta, Delta, Value at Risk;Chapter 15. The Constant Challenge |
Other Titles: | Investing and the irrational mind. |
Responsibility: | Robert Koppel. |
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