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The invisible touch : the four keys to modern marketing

Author: Harry Beckwith
Publisher: New York : Warner Books, 2001.
Edition/Format:   eBook : Document : English : 1st eBook edView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: (DLC) 99048663
(OCoLC)42475760
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Harry Beckwith
ISBN: 0446960314 9780446960311 0446931039 9780446931038 9780446587808 044658780X
OCLC Number: 53362883
Notes: Title from eBook information screen.
Description: 1 online resource.
Details: Requires Adobe Digital Editions (file size: 535 KB) or Mobipocket Reader (file size: 299 KB).
Contents: Research and its limits --
Fallacies of marketing --
What is satisfaction? --
The first key: price --
The second key: brand --
The third key: packaging --
The fourth key: relationships.
Responsibility: Harry Beckwith.

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