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Involving the audience : a rhetorical perspective on using social media to improve websites

Author: Lee-Ann Kastman Breuch
Publisher: New York, NY : Routledge, 2019. ©2019
Series: ATTW book series in technical and professional communication.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Lee-Ann Kastman Breuch
ISBN: 9780815384533 081538453X 9780815384540 0815384548
OCLC Number: 1041203653
Description: xviii, 200 pages : illustrations ; 23 cm.
Contents: The social web imperative --
Rhetorical roots of audience involvement --
Social web usability research method(s) --
Failure and fallout/response and recovery --
Trouble with search/managing change --
Audience involved/audience initiated --
Methodological appendix.
Series Title: ATTW book series in technical and professional communication.
Responsibility: by Lee-Ann Kastman Breuch.

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