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Involving the audience : a rhetorical perspective on using social media to improve websites

Author: Lee-Ann Kastman Breuch
Publisher: New York : Routledge, 2019.
Series: ATTW book series in technical and professional communication.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Breuch, Lee-Ann Kastman.
Involving the audience.
New York : Routledge, 2019
(DLC) 2018018684
(OCoLC)1041203653
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lee-Ann Kastman Breuch
ISBN: 9781351204170 1351204173
OCLC Number: 1053888285
Notes: Includes index.
Description: 1 online resource.
Contents: The social web imperative --
Rheorical roots of audience involvement --
Social web usability research method(s) --
Failure and fallout/response and recovery --
Trouble with search/managing change --
Audience involved/audience initiated --
Methodological appendix.
Series Title: ATTW book series in technical and professional communication.
Responsibility: Lee-Ann Kastman Breuch.

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