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It's your biz : the complete guide to becoming your own boss

Author: Susan Wilson Solovic; Ellen R Kadin; Edith Weiner
Publisher: New York : AMACOM, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Solovic, Susan Wilson.
It's your biz.
New York : American Management Association, ©2012
(DLC) 2011017507
(OCoLC)720025625
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Susan Wilson Solovic; Ellen R Kadin; Edith Weiner
ISBN: 9780814416723 0814416721 1283319551 9781283319553 9780814416716 0814416713
OCLC Number: 759101275
Notes: Title from e-book home page (viewed (Nov. 6, 2011).
Description: 1 online resource (240 pages)
Contents: Starting a business is personal --
Make smart choices: consider your options --
Beating the odds: getting it right from the beginning --
Building a powerful business strategy --
Purpose, promise, and principles: the cornerstones of your business --
Marketing and sales strategy --
People matter --
Protecting your business, your ideas, and yourself --
Where will you locate your business? --
From humble beginnings to great enterprises --
Pricing and process --
More practical advice --
A bundle of resources.
Responsibility: Susan Wilson Solovic, with Ellen R. Kadin ; foreword by Edie Weiner.
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Shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all businesses while dramatically improving their odds of success. This title focuses how to: gauge whether  Read more...

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