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Jeans : a cultural history of an American icon

Author: James Sullivan
Publisher: New York : Gotham Books, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Journalist and pop culture critic James Sullivan tells the fascinating story of this amazing garment, from its humble utilitarian origins to its ubiquitous presence in the twenty-first-century global economy. Beginning with the appearance of front-buckled denim pants in nineteenth-century America, Sullivan untangles the legends surrounding the origin of jeans and traces their adoption as work clothing in the West.  Read more...
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Genre/Form: History
Additional Physical Format: Online version:
Sullivan, James, 1965 November 7-
Jeans.
New York : Gotham Books, ©2006
(OCoLC)892058997
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James Sullivan
ISBN: 1592402143 9781592402144 1592402143 9781592402892 1592402895
OCLC Number: 62697070
Description: ix, 303 pages : illustrations ; 22 cm
Contents: Introduction : The perfect fit --
The sans-culottes : before the blue jean --
Tug-of-war : "Those pants of Levi's," and the competition --
Dudes : selling the western frontier --
Modern pioneers : at work and play --
"A Hollywood-style tough" : the 1950s and the fabrication of the teenager --
Classlessness : the politics of fashion --
After the gold rush : stylizing denim --
The diffusion of glamour : designers in the mass market --
"Thought abhors tights" : sex in advertising --
Hand-me-downs : vintage and reproduction --
Wrapped in the flag : "America's gift" in the global era --
Bottoms up : blue jeans at a premium --
Conclusion : The process.
Responsibility: James Sullivan.
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Abstract:

Journalist and pop culture critic James Sullivan tells the fascinating story of this amazing garment, from its humble utilitarian origins to its ubiquitous presence in the twenty-first-century global economy. Beginning with the appearance of front-buckled denim pants in nineteenth-century America, Sullivan untangles the legends surrounding the origin of jeans and traces their adoption as work clothing in the West. Jeans then follows their mass production by regional entrepreneurs including San Francisco's legendary Levi Strauss, their widespread adoption as youth clothing and westernwear in the twentieth century, and their popularization around the world. Along the way, Sullivan explores jeans culture, from James Dean, Marlon Brando, and Marilyn Monroe's early evangelization of jeans for a new generation to their subsequent appearances on beatniks, hippies, disco queens, and dot-com millionaires as styles and subcultures evolved.

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