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Jeremy Goldman on going social

Author: Jeremy Goldman
Publisher: New York : American Management Association, ©2013.
Edition/Format:   Audiobook : Sound recording   Computer File : English
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Genre/Form: Electronic books
Additional Physical Format: Goldman, Jeremy.
Going social.
New York : American Management Association, ©2013
(OCoLC)829363508
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Sound Recording, Computer File, Internet Resource
All Authors / Contributors: Jeremy Goldman
ISBN: 9780814432556 0814432557
OCLC Number: 1004239288
Notes: Originally recorded on cassette. Transferred to digital in 2015 via ProQuest Video Curation Service.
Description: 1 online resource (13 min.)
Details: Digital audio download.
Contents: Social media is the go-to tool for businesses to connect to their customers. However, many businesses use the wrong type of social media or lose sight of with is important to their business model. Join Jeremy Goldman, author of the book Going Social, as he talks about the traps and pitfalls a business may face when trying to establish a social media presence. Remember social media is just a tool, don't lose sight of your business and give in to the hype.
Responsibility: Jeremy Goldman.

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