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Joanne McKinney Discusses Brand Planning

Author: Infobase,; Prendismo, LLC (Firm)
Publisher: [Place of publication not identified] : Prendismo, LLC, New York, N.Y. : Distributed by Infobase, [2016] 2018. ©2016
Series: Joanne McKinney: A Case Study on Branding.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
Joanne McKinney is chief strategy officer for the Burns Group, an independent branding and advertising agency. In this clip, she talks about brand planning.
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Genre/Form: Internet videos
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Infobase,; Prendismo, LLC (Firm)
OCLC Number: 1109173986
Language Note: Closed-captioned.
Notes: Originally released by Prendismo, LLC, 2016.
Streaming video file encoded with permission for digital streaming by Infobase on October 01, 2018.
Description: 1 online resource (1 video file (4 min., 23 sec)) : sound, color.
Contents: Joanne McKinney Discusses Brand Planning (4:23);
Series Title: Joanne McKinney: A Case Study on Branding.
Responsibility: Prendismo, LLC.

Abstract:

Joanne McKinney is chief strategy officer for the Burns Group, an independent branding and advertising agency. In this clip, she talks about brand planning.

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