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Journal of consumer research.

Publisher: Oxford : Oxford University Press, 1974-
Edition/Format:   eJournal/eMagazine : Online system or service : Periodical : EnglishView all editions and formats
Summary:
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from  Read more...
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Genre/Form: Periodicals
Additional Physical Format: Print version :
Material Type: Online system or service, Periodical, Internet resource
Document Type: Internet Resource, Computer File, Journal / Magazine / Newspaper
ISSN:1537-5277
OCLC Number: 1008626746
Description: 1 online resource

Abstract:

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).

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Primary Entity

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