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Just enough research

Author: Erika Hall
Publisher: New York : A Book Apart, [2013] ©2013
Series: Book Apart (Series), no. 9.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to  Read more...
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Document Type: Book
All Authors / Contributors: Erika Hall
ISBN: 9781937557102 1937557103
OCLC Number: 858291170
Description: 154 pages : colored illustrations ; 22 cm
Contents: Enough is enough --
The basics - The process --
Organizational research --
User research --
Competitive research --
Evaluative research --
Analysis and models --
Quantitative research.
Series Title: Book Apart (Series), no. 9.
Responsibility: Erika Hall ; foreword by Jeffrey Zeldman.

Abstract:

Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Publisher description.

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