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経験価値マーケティング : 消費者が「何か」を感じるプラスαの魅力 /
Keiken kachi māketingu : Shōhisha ga nanika o kanjiru purasu arufa no miryoku

Author: バーンド・H.シュミット著 ; 嶋村和恵,広瀬盛一訳 嶋村, 和恵, 広瀬, 盛一, ; ; Bernd Schmitt; Kazue Shimamura; Morikazu Hirose
Publisher: ダイヤモンド社,
Edition/Format:   Print book : JapaneseView all editions and formats
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Document Type: Book
All Authors / Contributors: バーンド・H.シュミット著 ; 嶋村和恵,広瀬盛一訳 嶋村, 和恵, 広瀬, 盛一, ; ; Bernd Schmitt; Kazue Shimamura; Morikazu Hirose
ISBN: 4478501726 9784478501726
OCLC Number: 675641313
Description: 324 p. ; 21 cm.
Other Titles: Experiential marketing.
ekusuperiensharu maketingu
Responsibility: Schmitt Bernd ; Shimamura Kazue ; Hirose Morikazu.

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