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Key concepts in marketing

Author: Jonathan Sutherland; Diane Canwell
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004.
Series: Palgrave key concepts.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive  Read more...

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Genre/Form: Dictionnaires anglais
Document Type: Book
All Authors / Contributors: Jonathan Sutherland; Diane Canwell
ISBN: 140391527X 9781403915276
OCLC Number: 502548557
Description: ix, 310 pages
Contents: Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically.
Series Title: Palgrave key concepts.
Responsibility: Jonathan Sutherland and Diane Canwell.

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'This is an excellent, stimulating book that is likely to be useful to, and capture the interest of, most marketing students and lecturers. The subject matter is more comprehensive than any other Read more...

 
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