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Key marketing metrics : the 50+ metrics every manager needs to know

Author: Paul W Farris
Edition/Format:   Print book : English : 2nd editionView all editions and formats
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Document Type: Book
All Authors / Contributors: Paul W Farris
ISBN: 9781292212470 1292212470
OCLC Number: 1006498912
Description: 1 v. (XIV-422 p.) : illustrations ; 24 cm
Responsibility: Paul W. Farris [et autres].

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