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Keyword intelligence : keyword research for search, social, and beyond

Author: Ron Jones
Publisher: Indianapolis, Ind. : John Wiley, ©2012.
Series: Serious skills.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and  Read more...
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Genre/Form: Electronic book
Electronic books
Additional Physical Format: Print version:
Jones, Ron.
Keyword intelligence.
Indianapolis, Ind. : John Wiley, ©2012
(OCoLC)751831957
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ron Jones
ISBN: 9781118216859 1118216857 9781118216910 1118216911 9781118216897 111821689X
OCLC Number: 764351155
Notes: Includes index.
Description: 1 online resource (xxiii, 302 pages) : illustrations.
Contents: 1. Keyword Research History and Its Evolving Role in Marketing --
2. How to Develop a Successful Keyword Strategy --
3. Keyword Research Tools --
4. Finding Keywords --
5. Refine Your Initial List of Keywords in Seven Steps --
6. Using Keywords for SEO --
7. Using Keywords for PPC --
8. Using Keywords for Social Media --
9. Using Keywords for Mobile and Local --
10. Keywords and Site Architecture --
11. Creating Great Content with Keywords --
12. Using Keywords for Branding and Messaging --
13. International Keyword Research --
14. Keyword Measurement.
Series Title: Serious skills.
Responsibility: Ron Jones.

Abstract:

A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns.  Read more...

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