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Kids rule! : Nickelodeon and consumer citizenship

Author: Sarah Banet-Weiser
Publisher: Durham : Duke University Press, ©2007.
Series: Console-ing passions.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon has worked aggressively to claim and maintain its position as the preeminent distributor of television programs for America's young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial  Read more...
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Additional Physical Format: Online version:
Banet-Weiser, Sarah, 1966-
Kids rule!
Durham : Duke University Press, ©2007
(OCoLC)608314449
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sarah Banet-Weiser
ISBN: 9780822339762 0822339765 9780822339939 0822339935
OCLC Number: 122701743
Description: xiv, 276 pages : illustrations ; 25 cm.
Contents: "We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship --
The success story : Nickelodeon and the cable industry --
The Nickelodeon brand : buying and selling the audience --
Girls rule! : gender, feminism, and Nickelodeon --
Consuming race on Nickelodeon --
Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand --
Conclusion : kids rule : the Nickelodeon universe.
Series Title: Console-ing passions.
Responsibility: Sarah Banet-Weiser.
More information:

Abstract:

Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power.  Read more...

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"In this remarkable book, Sarah Banet-Weiser delves into the political, cultural, and economic forces that drive Nickelodeon. As it has moved from upstart cable network to international conglomerate, Read more...

 
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