Kijken in het brein : over de mogelijkheden van neuromarketing (Book, 2002) [WorldCat.org]
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Kijken in het brein : over de mogelijkheden van neuromarketing

Author: Ale Smidts
Publisher: Rotterdam : Erasmus Universiteit Rotterdam, 2002.
Series: ERIM Inaugural adresses research in management series, EIA-12-MKT
Edition/Format:   Print book : DutchView all editions and formats
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Document Type: Book
All Authors / Contributors: Ale Smidts
ISBN: 9058920364 9789058920362
OCLC Number: 989662711
Notes: Rede, in verkorte vorm uitgesproken bij de aanvaarding van het ambt van hoogleraar Methodologie van Research in Marketing aan de Faculteit der Bedrijfskunde van de Erasmus Universiteit Rotterdam op vrijdag 25 oktober.
Description: ca. 46 p
Series Title: ERIM Inaugural adresses research in management series, EIA-12-MKT
Responsibility: door Ale Smidts.

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