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KNOWN : the handbook for building and unleashing your personal brand in the digital age

Author: Mark W Schaefer
Publisher: [United States] : Schaefer Marketing Solutions, 2017. ©2017
Edition/Format:   Print book : English : First edition
Summary:
"Today, the influence that provides an edge in our world is determined by how well you're known. Being known is not the same as being famous. It's not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals. Known is the first book of its kind to teach you, step by  Read more...
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Document Type: Book
All Authors / Contributors: Mark W Schaefer
ISBN: 9780692816066 0692816062
OCLC Number: 973882891
Notes: Includes index.
Description: v, 255 pages : illustrations ; 23 cm
Contents: Introduction. The equity of influence --
Chapter 1. Can anyone become known? --
Chapter 2. Step one: your place --
Chapter 3. Finding your sustainable interest --
Chapter 4. Step two: determining your space --
Chapter 5. Eight space strategies --
Chapter 6. Step three: finding your fuel --
Chapter 7. Step four: creating an actionable audience --
Chapter 8. Taking your brand to the next level --
Chapter 9. Five inspiring stories of known --
Chapter 10. Pivots and grit --
Chapter 11. The care and nurturing of known --
Appendix I. The stars of KNOWN --
Appendix II. Determining content density in regions of the world.
Responsibility: Mark W. Schaefer.

Abstract:

"Today, the influence that provides an edge in our world is determined by how well you're known. Being known is not the same as being famous. It's not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals. Known is the first book of its kind to teach you, step by step, how the most successful people focus their efforts, create a plan, and activate their personal brand in a measurable way."--Back cover.

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