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Konzepte und Strategien für Omnichannel-Exzellenz : Innovatives Retail-Marketing mit mehrdimensionalen Vertriebs- und Kommunikationskanälen

Author: Ingo Böckenholt; Audrey Mehn; Arne Westermann
Publisher: Wiesbaden : Springer Gabler, 2018
Edition/Format:   eBook : Document : GermanView all editions and formats
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Additional Physical Format: Erscheint auch als:
Konzepte und Strategien für Omnichannel-Exzellenz
Wiesbaden : Springer Gabler, 2018
VIII, 383 Seiten
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ingo Böckenholt; Audrey Mehn; Arne Westermann
ISBN: 9783658201821 3658201827
OCLC Number: 1039139743
Description: Online-Ressource (VIII, 383 S. 138 Abb., 22 Abb. in Farbe, online resource)
Responsibility: herausgegeben von Ingo Böckenholt, Audrey Mehn, Arne Westermann.

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