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The Kournikova effect : how a Russian tennis beauty changed the portrayal and marketing of female athletes

Author: Rachel George; St. Bonaventure University.
Publisher: [Saint Bonaventure, N.Y.] : St. Bonaventure University, [2006]
Dissertation: Honors Project St. Bonaventure University 2006
Series: Honors Project, 2006.
Edition/Format:   Thesis/dissertation : Thesis/dissertation : Manuscript   Archival Material : English : Reproduced typescript
Summary:
"Sex appeal in women's sports had existed as long as women were allowed to participate, and women in sports had been on a slow and steady path of sexualization. But Kournikova sped up the trip. ... Her marketing success built the mold for today's athletes to follow"--Leaf 4.
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Genre/Form: Biography
Named Person: Anna Kournikova; Anna Kournikova
Material Type: Thesis/dissertation, Manuscript
Document Type: Book, Archival Material
All Authors / Contributors: Rachel George; St. Bonaventure University.
OCLC Number: 70110690
Notes: THIS BOOK DOES NOT CIRCULATE.
Description: 84 leaves ; 28 cm.
Series Title: Honors Project, 2006.
Responsibility: by Rachel George, (Journalism/Mass Communication) ... ; project advisor: Chris Mackowski.

Abstract:

"Sex appeal in women's sports had existed as long as women were allowed to participate, and women in sports had been on a slow and steady path of sexualization. But Kournikova sped up the trip. ... Her marketing success built the mold for today's athletes to follow"--Leaf 4.

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