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Lance Edward Armstrong and Livestrong : leveraging athletic superstardom to gain power for a nonprofit

Author: George Fish
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This case study focuses on the mutually constituted link between Lance Armstrong's professional cycling career and his partially eponymous, partially true, and partially ironic "charity" Livestrong. The examples presented in the case provide support for the argument that Armstrong's egregious cheating was part of a wider and systemic culture of endemic moral and ethical expediency (and complexity) that permeated  Read more...
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Details

Genre/Form: Case studies
Named Person: Lance Armstrong; Lance Armstrong
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: George Fish
ISBN: 9781473953864 1473953863
OCLC Number: 1017724701
Description: 1 online resource : illustrations (black and white, and colour)
Series Title: SAGE knowledge. Cases.
Responsibility: George Fish.

Abstract:

This case study focuses on the mutually constituted link between Lance Armstrong's professional cycling career and his partially eponymous, partially true, and partially ironic "charity" Livestrong. The examples presented in the case provide support for the argument that Armstrong's egregious cheating was part of a wider and systemic culture of endemic moral and ethical expediency (and complexity) that permeated professional cycling during his career.

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