The language of global success : how a common tongue transforms multinational organizations (Book, 2019) [WorldCat.org]
skip to content
The language of global success : how a common tongue transforms multinational organizations Preview this item
ClosePreview this item
Checking...

The language of global success : how a common tongue transforms multinational organizations

Author: Tsedal Neeley
Publisher: Princeton, New Jersey : Princeton University Press, 2019. ©2017
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Tsedal Neeley
ISBN: 0691196125 9780691196121
OCLC Number: 1099686635
Description: vii, 188 pages : illustrations ; 24 cm
Contents: Introduction --
The lingua franca mandate : "Englishnization" --
Leading the lingua franca mandate --
Linguistic expats and bounded fluency : "I am an expat in my own country" --
Cultural expats and the Trojan horse of language : "it's their culture wrapped in our language" --
Dual expats' global work orientation : "been there, done that, know that!" --
Five years post-mandate --
Lessons for top leaders, managers, and employees --
Conclusion.
Other Titles: How a common tongue transforms multinational organizations
Responsibility: Tsedal Neeley.

Abstract:

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Winner of the 2018 Bronze Medal in International Business / Globalization, Axiom Business Book Awards"

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.