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The language of localization

Author: Katherine Brown-Hoekstra
Publisher: Laguna Hills, California : XML Press , [2017]
Series: Content strategy series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Katherine Brown-Hoekstra
ISBN: 1492065188 9781492065180 9781492020233 1492020230 9781492020257 1492020257
OCLC Number: 1010673286
Description: 1 online resource : illustrations
Contents: ""Front Cover""; ""The Language of Localization""; ""Table of Contents""; ""Foreword""; ""About Ulrich Henes""; ""Preface""; ""Acknowledgments""; ""Core Concepts""; ""Bitext""; ""What is it?""; ""Why is it important?""; ""About Aljoscha Burchardt""; ""Why does a business professional need to know this?""; ""Culture""; ""What is it?""; ""Why is it important?""; ""About Katherine (Kit) Brown-Hoekstra""; ""Why does a business professional need to know this?""; ""Fluency""; ""What is it?""; ""Why is it important?""; ""About Catherine Deschamps-Potter"" ""Why does a business professional need to know this?""""Globalization (g11n)""; ""What is it?""; ""Why is it important?""; ""About Anna Schlegel""; ""Why does a business professional need to know this?""; ""In-Country Review (ICR)""; ""What is it?""; ""Why is it important?""; ""About Alison Toon""; ""Why does a business professional need to know this?""; ""Internationalization (i18n)""; ""What is it?""; ""Why is it important?""; ""About John Yunker""; ""Why does a business professional need to know this?""; ""Interpreting""; ""What is it?""; ""Why is it important?""; ""About Nataly Kelly"" ""Why does a business professional need to know this?""""Language Pair""; ""What is it?""; ""Why is it important?""; ""About Richard Sikes""; ""Why does a business professional need to know this?""; ""Leverage""; ""What is it?""; ""Why is it important?""; ""About Patricia Doest""; ""Why does a business professional need to know this?""; ""Locale""; ""What is it?""; ""Why is it important?""; ""About Chris Raulf""; ""Why does a business professional need to know this?""; ""Localization (l10n)""; ""What is it?""; ""Why is it important?""; ""About James V. Romano"" ""Why does a business professional need to know this?""""Localization Strategy""; ""What is it?""; ""Why is it important?""; ""About Andrew Lawless""; ""Why does a business professional need to know this?""; ""Monolingual""; ""What is it?""; ""Why is it important?""; ""About Madison Van Doren""; ""Why does a business professional need to know this?""; ""Multilingual""; ""What is it?""; ""Why is it important?""; ""About Berry Braster""; ""Why does a business professional need to know this?""; ""Native Speaker""; ""What is it?""; ""Why is it important?""; ""About Alan J. Porter"" ""Why does a business professional need to know this?""""Source Language""; ""What is it?""; ""Why is it important?""; ""About Hans Fenstermacher""; ""Why does a business professional need to know this?""; ""Target language""; ""What is it?""; ""Why is it important?""; ""About Fabiano Cid""; ""Why does a business professional need to know this?""; ""Translation (t9n)""; ""What is it?""; ""Why is it important?""; ""About Lori Thicke""; ""Why does a business professional need to know this?""; ""Advanced""; ""Augmented Translation""; ""What is it?""; ""Why is it important?""
Series Title: Content strategy series.
Responsibility: compiled and edited by Katherine Brown-Hoekstra.

Abstract:

The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.

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