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The language of tourism : a sociolinguistic perspective

Author: Graham Dann
Publisher: Wallingford, Oxon, UK : CAB International, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism  Read more...
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Additional Physical Format: Online version:
Dann, Graham.
Language of tourism.
Wallingford, Oxon, UK : CAB International, ©1996
(OCoLC)604229954
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Graham Dann
ISBN: 0851989993 9780851989990
OCLC Number: 35054169
Description: xii, 298 pages : illustrations ; 24 cm
Contents: 1. The Language of Tourism --
2. Tourism as Language --
3. Properties of the Language of Tourism --
4. Tourism as a Language of Social Control --
5. The Tourist as Child --
6. The Media of the Language of Tourism --
7. Techniques of the Language of Tourism --
8. Registers of the Language of Tourism.
Responsibility: Graham M.S. Dann.
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Abstract:

This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry.  Read more...

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