Languages and cultures for business and the professions : selected proceedings of the Tenth Annual EMU Conference on Languages and Communication for World Business and the Professions (Book, 1992) [WorldCat.org]
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Languages and cultures for business and the professions : selected proceedings of the Tenth Annual EMU Conference on Languages and Communication for World Business and the Professions
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Languages and cultures for business and the professions : selected proceedings of the Tenth Annual EMU Conference on Languages and Communication for World Business and the Professions

Author: Geoffrey M Voght; Ray Schaub; World College (Eastern Michigan University)
Publisher: Ypsilanti, Mich. : World College, Division of Academic Affairs, Eastern Michigan University, ©1992.
Edition/Format:   Print book : Conference publication : State or province government publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Congrès
Additional Physical Format: Online version:
EMU Conference on Languages and Communication for World Business and the Professions (10th : 1991 : Ypsilanti, Mich.).
Languages and cultures for business and the professions.
Ypsilanti, Mich. : World College, Division of Academic Affairs, Eastern Michigan University, ©1992
(OCoLC)752364125
Material Type: Conference publication, Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Geoffrey M Voght; Ray Schaub; World College (Eastern Michigan University)
ISBN: 0963235109 9780963235107
OCLC Number: 28423795
Notes: Published in celebration of the Conference's 10th anniversary.
Description: vii, 247 pages : illustrations ; 23 cm
Contents: International education for economic competitiveness / J. David Edwards --
The research base in languages for specific purposes / Christine Uber Grosse --
Is research in languages for business scholarly? / Jose I. Suárez --
Integration of the MBA and foreign languages for business and economics / Russell N. Campbell --
Cross-cultural communication activities for the international marketing classroom / Virginia Gorman --
Valuing diversity : the management of multicultural organizations / James Dayton Gunn --
Commercial language, business economics, and the liberal arts curriculum / John W. Sell, Diane Ringer Uber, David Wilkin, Horst Kurz, and Nicholas Schalk --
Joint venture marketing training : developing marketing plans utilizing foreign and American students / David L. Steele and Kevin Jones --
Internships and entry positions for international business graduates / Irene Lange, Linda Andersen and Doris Merrifield. Spanish and international business education at Elmhurst College : an interdisciplinary program with foreign study and work in Costa Rica / Martha Sampsell and Earl Thompson --
Western Business School's international exchange program : a vehicle for globalizing business education / Ella M. Strong --
Commercial French courses as part of a university degree : a British example / Catherine Greensmith --
Internationalizing the business curriculum : an application of the Fulbright Scholar experience / Ricardo Leal and Thomas L. Powers --
Teaching business English to economics majors : program structure and the coursebook approach / Diana Phillips --
British efforts to upgrade business foreign language skills : preparing for participation in the single market of the European Community / James Calvert Scott --
Unions between foreign language and business : British patterns / James Calvert Scott --
Integrating culture and geography : techniques to combat ethnocentrism in the foreign language classroom / Kurt Barnada. A course in speaking fluency for international medical residents in the United States / Susan Eggly and Howard Schubiner --
Custom-designing foreign language courses for business people / Virginia Gorman --
French for international relations at the University of Minnesota / Elizabeth Murrell --
Using the computer to develop writing skills in Spanish for business / Mercedes Niño-Murcia --
Teaching the passive in business German / Heidi Rockwood --
Teaching Spanish to Latin American area specialists at the Air Force Academy : a focus on language and culture / Arnoldo Vela --
The cultural implications of international business : three French experiments in the United States and their classroom dimension / Françoise Watts --
Hood College's undergraduate double major in German and management : preparation for the MIM at Thunderbird : a case history / Almute Wedekind.
Responsibility: edited by Geoffrey M. Voght and Ray Schaub.

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