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Latinos, Inc. : the marketing and making of a people

Author: Arlene M Dávila
Publisher: Berkeley, Calif. Univ.of California Press [2002]
Edition/Format:   Print book : English : [Nachdr.View all editions and formats
Summary:

Provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of US Latinos. This title shows that the market and marketing discourse become important  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Arlene M Dávila
ISBN: 0520226690 9780520226692 0520227247 9780520227248
OCLC Number: 836902361
Description: XV, 287 Seiten Illustrationen
Contents: List of Illustrations Acknowledgments Introduction 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows 2. Knowledges: Facts and Fictions of a People as a Market 3. Images: Producing Culture for the Market 4. Screening the Image 5. Language and Culture in the Media Battle Zone 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? 7. Selling Marginality: The Business of Culture Notes References Index
Responsibility: Arlene Dávila

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"Latinos, Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S." - George Marcus, author of Ethnography Through Thick and Thin; "Davila is Read more...

 
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