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Lead opt-in pages : landing page optimization and design

Author: Zach Miller
Publisher: [Place of publication not identified] : Packt Publishing, 2018.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
"This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more  Read more...
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Details

Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Zach Miller
OCLC Number: 1050953488
Notes: Title from resource description page (Safari, viewed August 29, 2018).
Performer(s): Presenter, Zach Miller.
Description: 1 online resource (1 streaming video file (1 hr., 25 min., 5 sec.)) : digital, sound, color
Responsibility: Zach Miller.

Abstract:

"This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages. Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. This course is not complicated, not expensive, conversion rate optimization is not time consuming and watching this course will make a differenence to your bottom line."--Resource description page.

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Primary Entity

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