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The leader's guide to storytelling : mastering the art and discipline of business narrative

Author: Stephen Denning
Publisher: San Francisco, Calif. : Jossey-Bass, 2013.
Series: J-B US non-Franchise Leadership.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Denning, Stephen.
Leader's Guide to Storytelling : Mastering the Art and Discipline of Business Narrative.
Somerset : Wiley, ©2010
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Stephen Denning
ISBN: 9780470893906 0470893907
OCLC Number: 865021458
Notes: Title from resource description page (Recorded Books, viewed November 21, 2013).
Description: 1 online resource.
Contents: ""Title Page""; ""Copyright Page""; ""Introduction""; ""The Different Worlds of Leadership and Storytelling""; ""The Intersection of Leadership and Storytelling""; ""The Role of Storytelling""; ""What’s New in Storytelling""; ""The Emerging Leadership Discipline of Narrative""; ""The Nature of Leadership""; ""The Marriage of Narrative and Analysis""; ""The Performance of the Story""; ""A Different Kind of Leader""; ""Let’s Go!""; ""Author’s Note: Definition of Story and Narrative""; ""Narrower and Broader Definitions of Story and Narrative"" ""The Internal and External Aspects of a Story""""The Position Adopted in This Book""; ""[PART 1] --
THE ROLE OF STORY IN ORGANIZATIONS""; ""Chapter 1 --
TELLING THE RIGHT STORY""; ""The Power of Narrative""; ""Using the Storytelling Catalog""; ""The ROI of Storytelling""; ""Chapter 2 --
TELLING THE STORY RIGHT""; ""Style""; ""Truth""; ""Preparation""; ""Delivery""; ""[PART 2] --
EIGHT NARRATIVE PATTERNS""; ""Chapter 3 --
MOTIVATE OTHERS TO ACTION""; ""The Challenge of Igniting Action and Implementing New Ideas""; ""The Main Elements of the Springboard Story""; ""Avoiding the Main Pitfalls"" ""Chapter 4 --
BUILD TRUST IN YOU""""Why You Tell Your Story""; ""How to Tell Your Story""; ""Where You Tell Your Story""; ""Chapter 5 --
BUILD TRUST IN YOUR COMPANY""; ""The Promise of Digital Storytelling""; ""What Is a Brand?""; ""Communicating the Brand Narrative to the Company""; ""Communicating the Brand Narrative to the Customer""; ""Chapter 6 --
TRANSMIT YOUR VALUES""; ""What Are Values?""; ""Transmitting Values Through Narrative""; ""Chapter 7 --
GET OTHERS WORKING TOGETHER""; ""High-Performance Teams""; ""Catalyzing High-Performance Teams and Communities"" ""Getting the Group to Work Together""""Chapter 8 --
SHARE KNOWLEDGE""; ""Telling the Knowledge-Sharing Story""; ""Creating Context for the Knowledge-Sharing Story""; ""Special Kinds of Knowledge-Sharing Stories""; ""Chapter 9 --
TAME THE GRAPEVINE""; ""Stories That Form Corporate Culture""; ""Taming the Grapevine""; ""Beyond the Grapevine""; ""The Driving Force Behind the Grapevine""; ""Chapter 10 --
CREATE AND SHARE YOUR VISION""; ""Why We Tell Future Stories""; ""How to Tell a Compelling Future Story""; ""Other Aspects of Future Stories""; ""[PART 3] --
PUTTING IT ALL TOGETHER"" ""Chapter 11 --
SOLVE THE PARADOX OF INNOVATION""""Why Current Approaches Don’t Solve the Innovation Paradox""; ""Why Three Alternatives to Disruptive Innovation Don’t Work""; ""Solving the Paradox""; ""Two Different Modes of Leadership""; ""The Narrative Mind-Set""; ""A Different Kind of Leader""; ""Chapter 12 --
A DIFFERENT KIND OF LEADER""; ""Leadership That Participates""; ""Leadership That Connects""; ""Leadership That Is Like Conversation""; ""Leadership That Is Possible""; ""Leadership That Fits the Modern Need""; ""Leadership That Is Not for Everyone""
Series Title: J-B US non-Franchise Leadership.
Responsibility: Stephen Denning.

Abstract:

In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader's Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization "stunningly vulnerable" to a new idea.

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"...there are good stories here...all used to make leadership points..." (Times Educational Supplement, 23rd September 2005)

 
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