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Leading lines

Publisher: Sydney, NSW : HarperCollins, 2019.
Edition/Format:   Print book : English : firstView all editions and formats
Summary:
One of Australia's leading speechwriters, Lucinda Holdforth gives detailed practical advice on how to write speeches that are true, credible, fresh and persuasive. Along the way she analyses numerous leadership speeches from an insider's perspective, offering original insights into the speechmaking process. And she argues for the essential role of speeches in modern democracies.
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Document Type: Book
ISBN: 9781460757291 1460757297 9781460711040 1460711041
OCLC Number: 1062393494
Notes: Prepublication record (machine generated from publisher information)
Description: 309 pages ; 24 cm.
Contents: Preface --
Introduction --
My speechwriting life --
1 Why give a speech --
2 The role of the speechwriter --
3 The leadership lifecycle --
4 Strategic positioning --
5 Persuasive tactics and how to use them --
6 Crafting words that connect --
7 Stand and deliver --
Summing up (with PJK) --
Bibliography --
Acknowledgements --
Index.
Responsibility: Lucinda Holdforth (author).

Abstract:

One of Australia's leading speechwriters, Lucinda Holdforth gives detailed practical advice on how to write speeches that are true, credible, fresh and persuasive. Along the way she analyses numerous leadership speeches from an insider's perspective, offering original insights into the speechmaking process. And she argues for the essential role of speeches in modern democracies.

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