Leading pharmaceutical innovation how to win the life science race (Book, 2018) [WorldCat.org]
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Leading pharmaceutical innovation how to win the life science race
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Leading pharmaceutical innovation how to win the life science race

Author: Oliver Gassmann; Alexander Schuhmacher; Maximilian von Zedtwitz; Gerrit Reepmeyer
Publisher: Cham, Switzerland Springer [2018]
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Oliver Gassmann; Alexander Schuhmacher; Maximilian von Zedtwitz; Gerrit Reepmeyer
ISBN: 9783319668321 3319668323 9783319668338 3319668331
OCLC Number: 1000483393
Description: xv, 179 Seiten Illustrationen 23.5 x 16 cm
Contents: Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Who Would Want to Be in This Business?- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Challenge: How to Organize Innovation.- The Make-or-Buy Challenge: How to In- and Outsource Innovation.- The Open Innovation Challenge: How to Partner for Innovation.- The Internationalization Challenge: Where to Access Innovation.- Future Directions and Trends.
Responsibility: Oliver Gassmann, Alexander Schuhmacher, Max von Zedtwitz, Gerrit Reepmeyer
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