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The lean product playbook (summary) : how to innovate with minimum viable products and rapid customer feedback

Author: Dan Olsen
Publisher: Luzern : getAbstract, 2016.
Edition/Format:   eBook : Document : English
Summary:
getAbstract Summary: Get the key points from this book in less than 10 minutes.Dan Olsen, a "lean product process" guru, offers a detailed, workable schematic for innovation success. Start here, now do this, remember that - and voilà: You've created the next-generation travel app or transportation technology that satisfies genuine customer needs while providing viable "product-market fit." While distilling  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dan Olsen
OCLC Number: 1007302673
Description: 1 online resource.
Responsibility: Dan Olsen.

Abstract:

getAbstract Summary: Get the key points from this book in less than 10 minutes.Dan Olsen, a "lean product process" guru, offers a detailed, workable schematic for innovation success. Start here, now do this, remember that - and voilà: You've created the next-generation travel app or transportation technology that satisfies genuine customer needs while providing viable "product-market fit." While distilling invention, innovation and marketing down to a simple system, the author talks you through each move with patience and clear examples, just as a coach would with novice players. Olsen's advice applies to creating software, apps and online products, but offers useful guidance for start-ups and innovations in any field. getAbstract recommends his manual to entrepreneurs, product developers and managers who want to see their ideas become powerful products.Book Publisher:Wiley

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