The Lean Startup: How Constant Innovation Creates Radically Successful Businesses (Book, 2020) [WorldCat.org]
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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Author: Eric Ries
Publisher: London : Penguin Books Ltd, 2020.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In The Lean Startup the successful serial entrepreneur Eric Ries throws traditional thinking out of the window, and presents his radically new methodology for building a successful business. Most startups, says Ries, fail - but they fail for preventable reasons. 'Lean thinking' is the key to success, and represents the next paradigm shift in business management. Most people assume that the key to a lucrative  Read more...
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Details

Document Type: Book
All Authors / Contributors: Eric Ries
ISBN: 9780670921614 0670921610
OCLC Number: 1057623368
Notes: Paperback / softback.
Description: 100 pages ; 198 x 129 mm
Responsibility: Eric Ries.

Abstract:

In The Lean Startup the successful serial entrepreneur Eric Ries throws traditional thinking out of the window, and presents his radically new methodology for building a successful business. Most startups, says Ries, fail - but they fail for preventable reasons. 'Lean thinking' is the key to success, and represents the next paradigm shift in business management. Most people assume that the key to a lucrative business is expert management, a high-performance product and good customer service. But the real secret, Ries argues, is creating things that people want to buy in the first place. Startups generally fail not because of missed deadlines, faulty products or blown budgets, but because entrepreneurs are too focused on their vision, on their great new idea, and don't know what it is that their customers really want. The solution, according to Ries, is 'lean thinking' and 'validated learning'. Rather than designing an elaborate business plan and committing large amounts of financial and human resources from the start, first find out what you can about your potential customers. And rather than adopting a static, product-centric approach, test your idea on your customers: respond to their feedback, and constantly be prepared to adjust your product, as well as your business.

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The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply. I know of no better guide to improve the odds of a startup's success' -- Mitchell Kapor, Founder, Lotus Read more...

 
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